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Brand Awareness Survey
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(Select all that apply)
Your brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
In the last month
In the last 6 months
In the last 12 months
In the last 3 years
More than 3 years ago
I've never heard of it
(Select all that apply)
Friends, family members, or colleagues
Social media
Ads in a mobile app (excluding social media)
Online video
Online search
Online news / magazine article
Printed news / magazine article
TV advertisement
Radio advertisement
Mailed advertisement
Public transportation
Billboards
Coupons
Our website
At a store (online or at the shelf)
I don’t remember hearing about or seeing advertising for this brand in the last 3 months
Other
Extremely familiar
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
Very often
Often
A few times
Once or twice
I haven't heard people talking about it
Extremely favorable
Very favorable
Somewhat favorable
Not so favorable
Not at all favorable
I have not heard of this brand
Much more favorable
More favorable
Stayed the same
Less favorable
Much less favorable
Not at all likely
Extremely likely
1
2
3
4
5
6
7
8
9
10
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